web design trends 2021
We like to familiarise ourselves with what might be coming up in terms of web design features for the year ahead – so what’s in store for 2021, according to the experts?
web design trends 2021
Web design trends change all the time but by looking back you can predict to some extent what might lay ahead … so what are some web design trends 2021 style?
Hidden menus (known as hidden navigation) have been popular for many years. They save space. Bulky header menus can be distracting, for example where a header stays in place while a user is scrolling (known as a sticky header). The drawback of hiding a menu, though, is that visitors often can’t find it, so they get frustrated and leave the site.
One trend that may be on the cards is more intuitive hidden navigation, for example where a menu reveals itself when a user starts scrolling. This will improve user experience, as they won’t have to find the menu each time they want to navigate to another page.
Everyone loves a video – mainly because it takes far less effort to watch than to read! Since the birth of YouTube, online video growth has been quite staggering and nowadays over 85% of businesses use video as part of their marketing strategy. As internet speeds improve, video streaming allows businesses to share information without slowing down their website. So embedded video blogs (linked to a company’s YouTube channel) are bound to become more popular in the coming year, to the extent that the entire focus of a blog may actually be its video/s.
Voice search is becoming rather popular with the growth of smart speakers in homes (think ‘Ok Google!’ or ‘Hey Alexa!’). It makes sense then that websites may increasingly incorporate voice search as a more convenient way for visitors to search for particular information or content.
The most important part of any website – the easier your site is to use, navigate and understand, the more time visitors are likely to spend on it. Which means there’s more chance they’ll become a customer. Never has it been more important for websites to provide clear direction for users, with easy-to-navigate menus, call-to-action buttons, newsletter sign-up prompts, user-friendly blogs, etc. Making sure that each page caters to customer needs without being confusing or time-consuming will be ever more vital in 2021.
As people spend more and more time staring at their screens, dark mode (pages with dark grey backgrounds) is coming into its own, mostly to reduce eye strain that comes with light mode (pages with white backgrounds).
Over half of web traffic comes from mobile devices, so responsive designs are an absolute must (responsive means that website page layouts – text, images, menus etc. – change according to the device they are being viewed on i.e mobiles, tablets, laptops, desktops etc.). Your website should already be mobile-friendly but if it needs updating please make sure it’s updated to a responsive design, otherwise you may frustrate potential customers.
Most websites won’t need this but if you wish to attract customers from around the world, you must give them the ability to translate your web content into their own language.
With an increase in the number of websites and corresponding visitors, internet speeds have been forced to improve giving web designers the opportunity to include large, bold, striking images that are usually found at the top of web pages for impact. Such ‘hero images’ are very popular and are set to remain.
Not so popular on websites but as the result of ever advancing virtual reality (VR) and augmented reality (AR), more web designers and developers are likely to include 3D effects in their creations. You might have seen 3D photos on Facebook already (annoying to some, impressive to others!). As such developments take place, more websites are bound to promote 3D elements, mostly for impact and engagement.
Chatbots are improving all the time (taking our jobs – grr!) and are already able to deal with basic questions quite well. The wording is heavily programmed though (rather than the chatbot thinking for itself) so as time goes on chatbots are likely to get better and better until they seem all too human. If you’re not into robots, you can chat to us via Whatsapp.