SEO benefits of a blog
It’s time-consuming to create blog posts but it can make all the difference when it comes to getting noticed in the search engine rankings. Find out more …
What are the SEO benefits of a company blog?
It’s simple question but you need to consider the answer carefully if you’re going to make your company blog a powerful SEO tool …
Search engine optimisation (SEO) is vital for website marketing; the higher your company ranks in the search engines the more chance you have of being noticed by potential customers.
Some companies spend vast sums of money on search engine rankings while most can’t afford to. While small businesses can’t compete with multi-million pound companies, there are lots of things they can do to surpass local competitors. So, what are the SEO benefits of a company blog?
The more you update your website, the more search engines like Google will crawl and index new posts or pages. Bots love indexing new content. They report back to Google that your site is current, active and relevant, so if you’re regularly updating your site they’ll visit more often and alert Google each time. This boosts your SEO activity levels and helps you to gradually ascend the search engine rankings.
If you maintain a blogging schedule your website will be regularly updated with new content. New content means more indexing over time. Every blog post is indexed as an individual page even if it’s not technically a page in its own right. This means there’s more chance for potential customers to find your business when they search for businesses like yours. The more people visiting your website, the more chance you have of turning visitors into clients.
Every business has an idea of what customers might search for on the internet to find them. Specific keywords used to be the go-to tool but these days search engines prefer long-tail keywords and phrases to help browsers find exactly what they’re looking for.
According to Yoast, “long-tail keywords are keywords or key phrases that are more specific – and longer – than more commonly searched for keywords. Long-tail keywords get less search traffic but usually have a higher conversion value, as they are more specific.”
The more blog posts you upload, the more chance you have of being noticed. If your blog is informative, engaging and entertaining, readers are likely to want to share it. Every time a link to your blog is shared, you’re getting what’s known as a backlink. The more backlinks you receive from high-quality sites, the higher your search rankings will likely be.
It’s easy to forget how important internal links are (links that take you from one page of your website to another). When you link from one post to another, make sure you do so via a related keyword phrase. This helps the search engine robots to recognise the relevance of the linked-to content and to understand more easily what your website is about. This is one of the SEO benefits of a company blog – a well-linked blog is more likely to be recommended to people searching for businesses like yours.
Increased Visitor Engagement
The longer a visitor spends exploring your website, the more chance there is of them becoming familiar with your services, building trust that will eventually encourage them to spend money with your company. In terms of search engine ranking, the more visitor engagement you can generate, the more your website will be optimised and the easier you’ll be found.
Seeing the benefits now?
In summary, the more relevant blog posts you create in relation to your company type, services and products, the more you can use key phrases and links to boost your search engine rankings and improve your chances of being seen by potential customers.
Investing time each week or month can really make the difference between getting extra clients or not and, more importantly, having those clients believe in your company enough to spread the word about your service.
So, what are you going to write today?